Episode 322

Barry LaBov, author of The Power of Differentiation

Published on: 24th June, 2024

Welcome back to *Your World of Creativity*, where we explore the inspirations, processes, and journeys of creatives from all corners of the globe.

Today’s episode dives into the power of differentiation with Barry LaBov, a renowned expert in marketing and branding. Barry, who has just released his new book, *The Power of Differentiation: Win Hearts, Minds, and Market Share*, shares his insights on what it takes to stand out in a crowded market.

Barry's Website

Barry on YouTube

Barry's Facebook page

Book: https://www.amazon.com/Power-Differentiation-Barry-Labov/dp/1954676867/ref=tmm_pap_swatch_0?_encoding=UTF8&dib_tag=se&dib=eyJ2IjoiMSJ9.GMSGp42GMOAmYgyzEH19tqKEDbdNobhSY_7xhA3a9lo.rbMxlQs3MQmOCStR7d8W_VD8wpL4Rn3tbWbMr6ZqzG4&qid=1716999973&sr=1-1

Key Highlights:

- **Understanding Differentiation**: Barry discusses the importance of making your brand stand out by winning the hearts and minds of both your employees and your customers.

- **Engaging Employees**: Emphasizing that employees need to be deeply connected with the brand, Barry explains how this internal alignment drives external success.

- **Real-World Examples**: Barry shares case studies from working with major brands like Audi, demonstrating how standing firm on brand values can lead to long-term growth.

- **Creativity and Leadership**: Barry talks about his unique approach to leadership, inspired by his experience as a rock musician, where every team member's strengths are utilized to the fullest.

- **AI in Creativity**: The discussion touches on the potential and pitfalls of AI in the creative process, stressing the importance of maintaining a genuine voice amidst technological advancements.

Pull-Out Quote:

"I would rather have an army of people who feel that what they're doing for me is meaningful and significant than have a bunch of robots out there that say, 'I don't care.'"

Join us as we uncover the strategies and stories that can help you unlock your own creative potential and set your work apart in today’s competitive landscape.


Stay tuned for more inspiring conversations on *Your World of Creativity*. We continue to explore the innovative minds and creative journeys that shape our world. Don’t miss our next episode as we travel to new destinations and unlock more secrets to creative success.


Remember to subscribe and leave a review if you enjoyed this episode. Your feedback helps us bring more inspiring content to you.

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About the Podcast

Your World of Creativity
Catalyst of Inspiration, Stories, and Tools to Get Your Work Out Into the World
On YOUR WORLD OF CREATIVITY, best-selling author and global brand innovator, Mark Stinson introduces you to some of the world’s leading creative talent from publishing, film, animation, music, restaurants, medical research, and more.

In every episode, you'll discover:
- How to tap into your most original thinking.
- Inspiration from the experts’ own experience.
- Specific tools, exercises, and formulas to organize your ideas.
- And most of all, you’ll learn how to make connections

 and create opportunities to publish, post, record, display, sell, market, and promote
 your creative work.

Listen for the latest insights for creative people who want to stop questioning themselves and overcome obstacles to launch their creative endeavors out into the world.

Connect with Mark at www.Mark-Stinson.com

About your host

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Mark Stinson

Mark Stinson has earned the reputation as a “brand innovator” -- an experienced marketer, persuasive writer, dynamic presenter, and skilled facilitator. His work includes brand strategy and creative workshops. He has contributed to the launches of more than 150 brands, with a focus on health, science, and technology companies. Mark has worked with clients ranging from global corporations to entrepreneurial start-ups. He is a recipient of the Brand Leadership Award from the Asia Brand Congress and was included in the PharmaVoice 100 Most Inspiring People in the Life-Sciences Industry.