Episode 152

Bob Berry, Principal AnswerLabs "It's The Users"

Published on: 17th December, 2021

Today's episode features Bob Berry, a principal at AnswerLab, where he’s guiding Google, Amazon, Facebook, and many others to create new, optimal online experiences in this age of coronavirus. He’s also the founder of The Human-Computer MasterMind Academy.

As the world goes virtual to survive COVID19, I guide Apple, Google, Facebook, Amazon to create superb online experiences that drive results.

"I’m now leading concurrent online transformation projects with major global brands. In the early 90s, I led the teams that designed the first-ever e-commerce, e-learning, social media, and cloud services. I led a multi-channel business overhaul at Deluxe Corp. that drove $3.2M in new business - during the Great Recession. I designed and launched new learning systems that have guided 37,000 youth in all 50 states to prepare for life," Bob says

"To ensure my clients can successfully conduct business remotely, I’m currently designing and implementing new remote processes and methods, evaluating platforms, tools, and technology, and training teams and personnel how to succeed in this new business climate," says Bob.

* For most businesses, entrepreneurs, ventures, and professionals, COVID19 is driving the world to digital in a big way.

* We have new ways to win with digital and virtual - and we must figure this out, our survival depends on it. The key is Experience.

* In this new digital world, all outcomes, all winning or losing, will occur only as specific choices made by individuals within the experiences we provide them. Those choices drive all individual businesses and the entire global economy.

* Experiences launched digital business models and systems, and experience drives them now. There have been world-changing events driven by digital, and we are now in the midst of the next one: the global pandemic and the economic collapse.

Bob regularly speak at client events and present research methods and results on user experience, technology interfaces, human-computer interactions, mobile applications, e-commerce, and related.

He presented the results of a national research study on data privacy at the 2019 User Experience Professionals Association Conference.



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About the Podcast

Unlocking Your World of Creativity
Catalyst of Inspiration, Stories, and Tools to Get Your Work Out Into the World
On UNLOCKING YOUR WORLD OF CREATIVITY, best-selling author and global brand innovator, Mark Stinson introduces you to some of the world’s leading creative talent from publishing, film, animation, music, restaurants, medical research, and more.

In every episode, you'll discover:
- How to tap into your most original thinking.
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- And most of all, you’ll learn how to make connections

 and create opportunities to publish, post, record, display, sell, market, and promote
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Listen for the latest insights for creative people who want to stop questioning themselves and overcome obstacles to launch their creative endeavors out into the world.

Connect with Mark at www.Mark-Stinson.com

About your host

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Mark Stinson

Mark Stinson has earned the reputation as a “brand innovator” -- an experienced marketer, persuasive writer, dynamic presenter, and skilled facilitator. His work includes brand strategy and creative workshops. He has contributed to the launches of more than 150 brands, with a focus on health, science, and technology companies. Mark has worked with clients ranging from global corporations to entrepreneurial start-ups. He is a recipient of the Brand Leadership Award from the Asia Brand Congress and was included in the PharmaVoice 100 Most Inspiring People in the Life-Sciences Industry.