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BONUS: Camilla Gramstad, Elkjøp the Circular Economy at Consumer Electronics Retailer

Published on: 7th October, 2023

In this podcast update from Oslo Innovation Week, Mark Stinson reports on a presentation by Camilla Gramstad, Head of Sustainability at Elkjøp, Scandinavia's largest consumer electronics retailer. Here's a summary of the key points covered:

- Camilla's presentation sheds light on Elkjop's sustainability commitment to promoting the circular economy in the consumer electronics retail industry.

- Elkjøp operates 414 stores across six countries and employs around 12,000 people.

- The focus of the presentation was on how electronics fit into the circular economy, considering the raw materials, recycling, upgrading, and repairing of electronic products.

- Electronics are a priority product group in the circular economy, given the materials used and their environmental impact.

- Approximately 5.3 billion phones were discarded globally the previous year, leading to increased governmental regulations in Nordic countries.

- Elkjøp's mission is to enable everyone to enjoy technology, emphasizing a vision of being the best partner for customers.

- Four key aspects of Elkjøp's approach include ease of finding products, ease of purchase with sustainability in mind, convenience in receiving products and installation, and providing support and service.

- Elkjøp focuses on spare parts, repairs, trade-ins, recycling assistance, and improving the overall circular nature of the product lifecycle.

  • Camilla had to leave the presentation early to meet with the Secretary of State to discuss government collaboration on these sustainability initiatives. They propose reducing or eliminating VAT on repairs to incentivize customers to repair rather than discard products.

- The day also featured case studies from NAV and InnoBoost, highlighting various approaches to the circular economy.

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About the Podcast

Your World of Creativity
Catalyst of Inspiration, Stories, and Tools to Get Your Work Out Into the World
On YOUR WORLD OF CREATIVITY, best-selling author and global brand innovator, Mark Stinson introduces you to some of the world’s leading creative talent from publishing, film, animation, music, restaurants, medical research, and more.

In every episode, you'll discover:
- How to tap into your most original thinking.
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- And most of all, you’ll learn how to make connections

 and create opportunities to publish, post, record, display, sell, market, and promote
 your creative work.

Listen for the latest insights for creative people who want to stop questioning themselves and overcome obstacles to launch their creative endeavors out into the world.

Connect with Mark at www.Mark-Stinson.com

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Mark Stinson

Mark Stinson has earned the reputation as a “brand innovator” -- an experienced marketer, persuasive writer, dynamic presenter, and skilled facilitator. His work includes brand strategy and creative workshops. He has contributed to the launches of more than 150 brands, with a focus on health, science, and technology companies. Mark has worked with clients ranging from global corporations to entrepreneurial start-ups. He is a recipient of the Brand Leadership Award from the Asia Brand Congress and was included in the PharmaVoice 100 Most Inspiring People in the Life-Sciences Industry.