Episode 361

Carter Fox, Soulful Author of The YouTube/Google Ads Rockstar Approach

Published on: 14th April, 2025

Today's guest is Carter Fox, the Soulful Traveling Spaceman Bassman. He's the author of The YouTube/Google Ads Rockstar Approach

He joins us from Philadelphia.

Carter's Website

@carterfoxmarketing on Instagram

Carter on YouTube

Carter's Facebook page

Guide to the Interview

1️ Blending Music & Marketing – Carter, your career bridges both the artistic and business sides of the industry. How did you first realize the importance of marketing for independent musicians? What are some of the biggest mistakes artists make when promoting their music?

2️ The Power of Branding – You emphasize the importance of artist branding. In a crowded music landscape, what are the key elements of a strong artist brand. How can musicians create a compelling identity that resonates with both fans and industry professionals?

3️ Touring & Collaboration Insights – You've toured with legends like Freddie Jackson and collaborated with both major and indie artists. What lessons have you learned from these experiences? How have they shaped your approach to music and business?

4️ Building a Sustainable Career in the Digital Age – With streaming, social media, and evolving tech, the music industry is constantly changing. What are the most effective strategies today for independent artists to build a long-term, financially sustainable career?

5️ The YouTube/Google Ads Rockstar Approach – Your book offers a three-phase plan for musicians to promote their work effectively. Could you break down this framework and share one key tip that any artist can apply right now to improve their reach and engagement?

Thanks to our sponsor, White Cloud Coffee Roasters—get 10% off with the code CREATIVITY at www.whitecloudcoffee.com.

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About the Podcast

Your World of Creativity
Catalyst of Inspiration, Stories, and Tools to Get Your Work Out Into the World
On YOUR WORLD OF CREATIVITY, best-selling author and global brand innovator, Mark Stinson introduces you to some of the world’s leading creative talent from publishing, film, animation, music, restaurants, medical research, and more.

In every episode, you'll discover:
- How to tap into your most original thinking.
- Inspiration from the experts’ own experience.
- Specific tools, exercises, and formulas to organize your ideas.
- And most of all, you’ll learn how to make connections

 and create opportunities to publish, post, record, display, sell, market, and promote
 your creative work.

Listen for the latest insights for creative people who want to stop questioning themselves and overcome obstacles to launch their creative endeavors out into the world.

Connect with Mark at www.Mark-Stinson.com

About your host

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Mark Stinson

Mark Stinson has earned the reputation as a “brand innovator” -- an experienced marketer, persuasive writer, dynamic presenter, and skilled facilitator. His work includes brand strategy and creative workshops. He has contributed to the launches of more than 150 brands, with a focus on health, science, and technology companies. Mark has worked with clients ranging from global corporations to entrepreneurial start-ups. He is a recipient of the Brand Leadership Award from the Asia Brand Congress and was included in the PharmaVoice 100 Most Inspiring People in the Life-Sciences Industry.