Episode 22

Charlie Whyman, Strategist and B2B LinkedIn Consultant

Published on: 30th November, 2020

Charlie Whyman is a Business Development Strategist, B2B LinkedIn Consultant and Trainer, Speaker and host of The Curiosity Key Podcast.

She says "I believe that great businesses come from powerful networks built from authentic and strategic relationships."

Charlie has experience working across more than 10 different industries and sectors in various commercial leadership roles -- as well as having experience as a Rowing and Olympic Weightlifting Coach.

WHAT MAKES YOUR LINKEDIN NETWORK SO VALUABLE? You’ve heard people say that your network is your net worth well it’s true! You can use your network as a way to:

  • Generate leads, enquiries, referrals and introductions
  • Follow-up with prospects and convert connections into customers
  • Become known in your industry so that people come to YOU
  • Grow your reputation
  • Demonstrate credibility and authority
  • Find referral partners and people to collaborate with
  • Learn from others
  • Keep an eye on the competition
  • Keep up to date with what’s going on in your industry
  • and more! 

Charlie shares her OTTER framework as a tool you can use to help you create a marketing strategy and plan. It will help you reduce marketing overwhelm, save time and do more with less.

  •  O – Set clear and measurable OBJECTIVES so that you know what to focus on and where to prioritize.
  • T – Discover what TOOLS, Assets and Resources you have available to help you achieve your objectives.
  • T – Understand where your gaps in skills and knowledge lie and what TRAINING you may need.
  • E – Align your EXPECTATIONS both with yourself and the people you’re working with so you’re not disappointed and can work towards excellence.
  • R – Regularly reflect and REVIEW progress so that you know what to start doing, stop doing and continue doing.


Connect with her on LinkedIn at linkedin.com/in/charliewhyman

Join her Curious B2B Marketing Club at https://the-curious-b2b-marketing-club.mn.co/

Listen to Charlie's podcast at https://player.captivate.fm/episode/c9c78d58-b684-4d22-a665-139e5f402bc3

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About the Podcast

Your World of Creativity
Catalyst of Inspiration, Stories, and Tools to Get Your Work Out Into the World
On YOUR WORLD OF CREATIVITY, best-selling author and global brand innovator, Mark Stinson introduces you to some of the world’s leading creative talent from publishing, film, animation, music, restaurants, medical research, and more.

In every episode, you'll discover:
- How to tap into your most original thinking.
- Inspiration from the experts’ own experience.
- Specific tools, exercises, and formulas to organize your ideas.
- And most of all, you’ll learn how to make connections

 and create opportunities to publish, post, record, display, sell, market, and promote
 your creative work.

Listen for the latest insights for creative people who want to stop questioning themselves and overcome obstacles to launch their creative endeavors out into the world.

Connect with Mark at www.Mark-Stinson.com

About your host

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Mark Stinson

Mark Stinson has earned the reputation as a “brand innovator” -- an experienced marketer, persuasive writer, dynamic presenter, and skilled facilitator. His work includes brand strategy and creative workshops. He has contributed to the launches of more than 150 brands, with a focus on health, science, and technology companies. Mark has worked with clients ranging from global corporations to entrepreneurial start-ups. He is a recipient of the Brand Leadership Award from the Asia Brand Congress and was included in the PharmaVoice 100 Most Inspiring People in the Life-Sciences Industry.