Episode 391

Dave Lee, Co-creator of Cardboard Sessions

Published on: 9th November, 2025

Today, we’re talking with Dave Lee, the creative engineer and co-creator of Cardboard Sessions, the viral series where paper becomes possibility. In each episode, top-tier artists step into the studio to create unrehearsed sonic magic using fully playable instruments made entirely out of cardboard.

Dave on YouTube

@cardboardsessions on Instagram

From cardboard Stratocasters and Telecasters to full drum kits, Dave and his team turn imagination into reality, documenting the process in stunning behind-the-scenes videos that blend art, science, and pure creative courage.

The Spark of Cardboard Chaos

  • Dave, where did this idea begin—what first made you look at cardboard and think, “let’s make a snowboard, a guitar, or a pair of Vans out of this”? What was the creative leap from Cardboard Chaos to Cardboard Sessions?

Engineering Meets Art

  • You’ve built fully playable instruments out of cardboard—something that sounds impossible until people see and hear it. If you’ve ever looked at an everyday object and thought, ‘What if we made this out of cardboard?’—Dave’s probably already done it. Your creative journey—from Cardboard Chaos experiments to collaborations with icons like Tony Hawk, Marcus King, and Keanu Reeves—proves that true innovation often starts with the simplest materials and the boldest questions. I was watching the Cardboard Session with Peter Yorn -- How do you and your team balance the technical precision of engineering with the spontaneity of creative experimentation?

The Magic of Unrehearsed Music

  • Each Cardboard Session is unrehearsed, unfiltered, and full of creative risk. What do you think happens to artists when the normal studio structure disappears and they’re just responding to the moment—with instruments made of paper?

Collaboration and Creative Flow

  • You’ve brought in everyone from ZZ Top to Marcus King to Keanu Reeves. What have you learned about collaboration from these sessions—and how do you create an environment that invites trust, play, and genuine creativity?

The Lesson for Creatives Everywhere

  • Your work embodies the idea that creativity thrives on limits and curiosity. What’s your advice for listeners who want to tap into that “build it anyway” mindset—especially when they’re facing doubt or resistance?

What’s one takeaway you hope creators remember from your work—about staying inventive, curious, and hands-on in a digital world?

Thanks to our sponsor, White Cloud Coffee—fueling creative conversations everywhere. Listeners, enjoy 10% off your first order at whitecloudcoffee.com.

And before you go, don’t forget to download your free e-book of Your World of Creativity when you visit mark-stinson.com.

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About the Podcast

Your World of Creativity
Catalyst of Inspiration, Stories, and Tools to Get Your Work Out Into the World
On YOUR WORLD OF CREATIVITY, best-selling author and global brand innovator, Mark Stinson introduces you to some of the world’s leading creative talent from publishing, film, animation, music, restaurants, medical research, and more.

In every episode, you'll discover:
- How to tap into your most original thinking.
- Inspiration from the experts’ own experience.
- Specific tools, exercises, and formulas to organize your ideas.
- And most of all, you’ll learn how to make connections

 and create opportunities to publish, post, record, display, sell, market, and promote
 your creative work.

Listen for the latest insights for creative people who want to stop questioning themselves and overcome obstacles to launch their creative endeavors out into the world.

Connect with Mark at www.Mark-Stinson.com

About your host

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Mark Stinson

Mark Stinson has earned the reputation as a “brand innovator” -- an experienced marketer, persuasive writer, dynamic presenter, and skilled facilitator. His work includes brand strategy and creative workshops. He has contributed to the launches of more than 150 brands, with a focus on health, science, and technology companies. Mark has worked with clients ranging from global corporations to entrepreneurial start-ups. He is a recipient of the Brand Leadership Award from the Asia Brand Congress and was included in the PharmaVoice 100 Most Inspiring People in the Life-Sciences Industry.