Episode 141

David Nour, CurveBenders

Published on: 29th November, 2021

David Nour is internationally recognized as the leading expert on strategic business relationships. The author of ten books, including best-sellers CO-CREATE (St. Martin’s Press) and Relationship Economics® (Wiley), as well as the newest Curve Benders (Wiley, 2021).

Nour serves as a trusted advisor to global clients and coaches corporate leaders and rising entrepreneurs. He is an adjunct professor at the Goizueta Business School at Emory University, was named to the Thinkers50 Radar Class 2021, and Global Gurus Top 30 Leadership Professionals lists.

A Forbes Leadership contributor on the Future of Work, and an Inc. contributor on Relationship Economics, Nour’s unique insights have been featured in a variety of prominent publications, including The Wall Street Journal, The New York Times, Fast Company, Huffington Post Business, Entrepreneur, and Knowledge@Wharton. Nour is also the host of the growing and intellectually stimulating Curve Benders Podcast, sharing unique insights at the intersection of future of work and strategic relationships.

Born in Iran, Nour immigrated to the U.S. as a teenager with $100, limited family ties and no fluency in English. He found that in Iran, as well as in other parts of the world, it's customary to build relationships before doing business, but in the U.S., the opposite is true. This led him to become fascinated with building strategic business relationships, and became the foundation of his first book.

Nour speaks on a wealth of topics, including:

  • Curve Benders: The intersection of the Future of Work, Strategic Relationships, and Non-Linear Growth. How will the way that we work change in the next 20 years? For most people and businesses, growth is linear, but some relationships can dramatically change our direction and ultimate destination in a non-linear manner; these relationships are our Curve Benders. How do we find them? How do we become one? Where do we have to be in our lives, and how do we open ourselves up to this? In his latest book, Nour shares the research and findings of how to build relationships with Curve Benders, and how to become a Curve Bender in the lives of others.
  • Relationship Economics: how to build more intentional, strategic, and quantifiable business relationships and transform everyday relationships into business relationships.
  • CO-CREATE: Your success won't be created by you alone, it needs to be correlated with others that demonstrate vested interest in success. Learning to co-create well fosters innovation while the economy is strong, so that when the next down-cycle occurs, you're able to recession-proof your business. 
  • Why Change, Creativity, and Collaboration will continue to be drivers of problem-solving and of changing technology.
  • How to foster creativity in your business thinking.
  • How to create and sustain a culture of innovation.
  • How to make lasting change in your organization beyond charismatic work.
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About the Podcast

Your World of Creativity
Catalyst of Inspiration, Stories, and Tools to Get Your Work Out Into the World
On YOUR WORLD OF CREATIVITY, best-selling author and global brand innovator, Mark Stinson introduces you to some of the world’s leading creative talent from publishing, film, animation, music, restaurants, medical research, and more.

In every episode, you'll discover:
- How to tap into your most original thinking.
- Inspiration from the experts’ own experience.
- Specific tools, exercises, and formulas to organize your ideas.
- And most of all, you’ll learn how to make connections

 and create opportunities to publish, post, record, display, sell, market, and promote
 your creative work.

Listen for the latest insights for creative people who want to stop questioning themselves and overcome obstacles to launch their creative endeavors out into the world.

Connect with Mark at www.Mark-Stinson.com

About your host

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Mark Stinson

Mark Stinson has earned the reputation as a “brand innovator” -- an experienced marketer, persuasive writer, dynamic presenter, and skilled facilitator. His work includes brand strategy and creative workshops. He has contributed to the launches of more than 150 brands, with a focus on health, science, and technology companies. Mark has worked with clients ranging from global corporations to entrepreneurial start-ups. He is a recipient of the Brand Leadership Award from the Asia Brand Congress and was included in the PharmaVoice 100 Most Inspiring People in the Life-Sciences Industry.