Episode 408

Dr. Greg Giuliano, Author, Executive Coach, Founder of GA | Ultra Leadership

Published on: 9th March, 2026

Today, we welcome Dr. Greg Giuliano, advisor and executive coach to senior leaders and teams around the world, and founder of GA | Ultra Leadership. Greg is the author of three #1 Amazon Bestsellers, including his newest book, Coaching for (a) Change: How to Engage, Empower, and Activate People.

Greg's Website

Greg on YouTube

@ultraleadership on Instagram

LinkedIn: https://www.linkedin.com/in/greggiuliano/

In this book, Greg challenges traditional command-and-control leadership and offers a practical alternative: coaching. Drawing on more than two decades of experience, he introduces the GR8 Coaching Framework, a set of eight powerful questions designed to help leaders shift from being expert problem-solvers to facilitators of ownership, engagement, and real change.

  1. Why This Book, and Why Now?
  2. Greg, let’s start at the beginning. What experiences or patterns in your leadership and coaching work prompted you to write Coaching for (a) Change? What problem were you seeing leaders struggle with most?
  3. From Manager to Coach
  4. You talk about the need for leaders to shift from “manager” to “coach.” What does that shift really mean in day-to-day leadership—and why does the old command-and-control model fall short?
  5. Ultra Leadership vs. Traditional Leadership
  6. You distinguish between traditional leadership and what you call Ultra Leadership. How are they different, and what behaviors separate leaders who engage and empower people from those who unintentionally shut them down?
  7. The Power of Coaching (and the Misconceptions)
  8. Many leaders say they don’t have time to coach—or that coaching is soft or optional. Why is coaching actually a critical leadership skill today, and what are the biggest misconceptions leaders have about it?
  9. The GR8 Coaching Framework
  10. Let’s get practical. Walk us through the GR8 Coaching questions. How do these questions help leaders kick the “expert problem-solver” habit and activate ownership, accountability, and change?

For leaders listening right now who want to start coaching for change—but don’t know where to begin—what’s one question they can ask this week that would immediately shift how their people show up?

Thanks to our sponsor, White Cloud Coffee — fueling creative conversations everywhere. Listeners, enjoy 10% off your first order at whitecloudcoffee.com.

And before you go, you can download a free copy of my e-book A World of Creativity when you visit mark-stinson.com.

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About the Podcast

Your World of Creativity
Catalyst of Inspiration, Stories, and Tools to Get Your Work Out Into the World
On YOUR WORLD OF CREATIVITY, best-selling author and global brand innovator, Mark Stinson introduces you to some of the world’s leading creative talent from publishing, film, animation, music, restaurants, medical research, and more.

In every episode, you'll discover:
- How to tap into your most original thinking.
- Inspiration from the experts’ own experience.
- Specific tools, exercises, and formulas to organize your ideas.
- And most of all, you’ll learn how to make connections

 and create opportunities to publish, post, record, display, sell, market, and promote
 your creative work.

Listen for the latest insights for creative people who want to stop questioning themselves and overcome obstacles to launch their creative endeavors out into the world.

Connect with Mark at www.Mark-Stinson.com

About your host

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Mark Stinson

Mark Stinson has earned the reputation as a “brand innovator” -- an experienced marketer, persuasive writer, dynamic presenter, and skilled facilitator. His work includes brand strategy and creative workshops. He has contributed to the launches of more than 150 brands, with a focus on health, science, and technology companies. Mark has worked with clients ranging from global corporations to entrepreneurial start-ups. He is a recipient of the Brand Leadership Award from the Asia Brand Congress and was included in the PharmaVoice 100 Most Inspiring People in the Life-Sciences Industry.