Episode 377

Jamie Schwartzman, Chief Creative Strategist & Founder, Flux Branding

Published on: 4th August, 2025

Welcome back to Your World of Creativity, the podcast where we explore the minds of creative professionals around the world to uncover how they bring ideas to life.

Today’s guest is Jamie Schwartzman, Chief Creative Strategist and founder of Flux Branding. With over 25 years of experience, Jamie has helped transform businesses through bold storytelling, innovative strategy, and his signature IDEA Method. He’s a trusted advisor, a creative force, and a name you might recognize from Gordon Ramsay’s Food Stars.

Jamie's Website

@fluxbranding on Instagram

Jamie's Facebook page

1 – The Power of Brand Transformation

You’ve led rebranding efforts that have had measurable impact—like helping Motor Car Parts of America go from $2 to $38 a share. What are the core elements of a transformational brand strategy that delivers results like that? What do many companies get wrong when they try to ‘refresh’ their brand?

2 – The IDEA Method

Your IDEA Method is a four-step branding process designed to reduce risk and reveal identity. Could you walk us through each of the four steps and share how you developed this framework?

3 – Branding, Storytelling & Authenticity

You often say that storytelling and authenticity are critical in branding. How do you guide companies to uncover and communicate their true identity, especially if they’ve been operating on ‘autopilot’ for years? How do you balance bold creativity with the need for brand consistency and customer trust?”

4 – Leading Through Change

You say that ‘change is the only constant.’ That’s not just a tagline—it’s the core of your company’s name, Flux. What advice would you give to business leaders struggling to embrace change creatively?

5 – Trends, Lessons & Food Stars (4 minutes)

You’ve been featured as an Expert Brand Strategist on Food Stars and you write the ‘First Tuesday’ newsletter. What branding trends are you watching right now, and what’s one key insight from your work that our listeners can apply today?

Jamie, thank you for the wit, wisdom, and perspective you’ve shared with us today. It’s been fantastic to hear how creativity, clarity, and strategic storytelling can truly move the needle for brands.

This episode was brought to you by our friends at White Cloud Coffee Roasters. Get 10% off your first order when you use the code CREATIVITY at checkout. Visit WhiteCloudCoffee.com.

Thanks for listening to Your World of Creativity. Be sure to subscribe, rate, and review our show on your favorite podcast app. And come back again for the next episode, where we continue to explore how creative professionals inspire the world.

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About the Podcast

Your World of Creativity
Catalyst of Inspiration, Stories, and Tools to Get Your Work Out Into the World
On YOUR WORLD OF CREATIVITY, best-selling author and global brand innovator, Mark Stinson introduces you to some of the world’s leading creative talent from publishing, film, animation, music, restaurants, medical research, and more.

In every episode, you'll discover:
- How to tap into your most original thinking.
- Inspiration from the experts’ own experience.
- Specific tools, exercises, and formulas to organize your ideas.
- And most of all, you’ll learn how to make connections

 and create opportunities to publish, post, record, display, sell, market, and promote
 your creative work.

Listen for the latest insights for creative people who want to stop questioning themselves and overcome obstacles to launch their creative endeavors out into the world.

Connect with Mark at www.Mark-Stinson.com

About your host

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Mark Stinson

Mark Stinson has earned the reputation as a “brand innovator” -- an experienced marketer, persuasive writer, dynamic presenter, and skilled facilitator. His work includes brand strategy and creative workshops. He has contributed to the launches of more than 150 brands, with a focus on health, science, and technology companies. Mark has worked with clients ranging from global corporations to entrepreneurial start-ups. He is a recipient of the Brand Leadership Award from the Asia Brand Congress and was included in the PharmaVoice 100 Most Inspiring People in the Life-Sciences Industry.