Episode 372

Jordan Morris, The Writer Igniter, Award-winning Producer, Director, and Screenwriter

Published on: 30th June, 2025

Welcome listeners to Your World of Creativity, where we talk with creative professionals around the globe about how they bring ideas to life.

Our guest today is Jordan Morris—an award-winning producer, director, and screenwriter known for Nintendo Quest and Mr. Dressup: The Magic of Make-Believe, which won TIFF’s People’s Choice Award for Best Documentary. He’s also the creator of the Life & Death Story Model™ and founder of the Six Months to Screenplay program. Jordan is known as The Writer Igniter—and we’re excited to explore how he helps writers bring emotionally powerful stories to life.

Jordan 's Website

Here's an overview of our conversation:

1. The Story Starts Here

Jordan, your Life & Death Story Model™ is a fascinating framework. What inspired you to rethink traditional narrative structures, and how does it shift the way writers approach their scripts from the start? Can you give us a quick example of this model in action?

2. From Plot to Pulse

You say, ‘Plot grabs attention. Emotion keeps it.’ What does it take for writers to master The Emotional Arc™—and why do so many scripts fall flat in this area? How do you help writers dig deeper emotionally without losing structure?

3. Story Forge & Undercooked Concepts

You’ve coined the term ‘undercooked concepts’—which feels painfully accurate for many writers. What’s your process for Story Forging™, and how can it help pressure-proof a story idea before diving into draft one?

4. The Writer’s Voice & Mindset

Originality isn’t always about ideas—it’s about voice. How do you coach writers to uncover a voice so distinct it can’t be ignored? And what mindset shift must occur for a writer to go from aspiring to producing? How do you balance preserving voice with the demands of marketability or genre?

5. Creativity in a Changing Landscape

You’ve worked across theatre, film, and now community-building with Storytowne. How do you see the creative process evolving today—especially with new tools like AI? Are we witnessing the revolution or the ruin of storytelling? What role does Six Months to Screenplay play in future-proofing storytellers?

Sponsor:

This episode is sponsored by White Cloud Coffee Roasters. Use the code CREATIVITY at checkout for 10% off your first order at WhiteCloudCoffee.com

Be sure to subscribe to Your World of Creativity, rate us, and leave a review on your favorite podcast app. Join us again for more insights into how creative professionals around the world bring their ideas to life.

Next Episode All Episodes Previous Episode

Listen for free

Show artwork for Your World of Creativity

About the Podcast

Your World of Creativity
Catalyst of Inspiration, Stories, and Tools to Get Your Work Out Into the World
On YOUR WORLD OF CREATIVITY, best-selling author and global brand innovator, Mark Stinson introduces you to some of the world’s leading creative talent from publishing, film, animation, music, restaurants, medical research, and more.

In every episode, you'll discover:
- How to tap into your most original thinking.
- Inspiration from the experts’ own experience.
- Specific tools, exercises, and formulas to organize your ideas.
- And most of all, you’ll learn how to make connections

 and create opportunities to publish, post, record, display, sell, market, and promote
 your creative work.

Listen for the latest insights for creative people who want to stop questioning themselves and overcome obstacles to launch their creative endeavors out into the world.

Connect with Mark at www.Mark-Stinson.com

About your host

Profile picture for Mark Stinson

Mark Stinson

Mark Stinson has earned the reputation as a “brand innovator” -- an experienced marketer, persuasive writer, dynamic presenter, and skilled facilitator. His work includes brand strategy and creative workshops. He has contributed to the launches of more than 150 brands, with a focus on health, science, and technology companies. Mark has worked with clients ranging from global corporations to entrepreneurial start-ups. He is a recipient of the Brand Leadership Award from the Asia Brand Congress and was included in the PharmaVoice 100 Most Inspiring People in the Life-Sciences Industry.