Episode 252

Katrin Zimmermann, TLGG USA, an Omnicom Group company

Published on: 24th July, 2023

In this episode of the podcast "Unlocking Your World of Creativity," Mark interviews Katrin Zimmermann, the CEO and Managing Director of TLGG USA consultancy, an Omnicom Group company. Katrin advises some of the world’s leading mobility, healthcare and finance companies on digital and organizational transformation, globalization and business model innovation.

We discuss the accelerated speed of innovation and the challenges and opportunities it brings to various industries. Katrin emphasizes the importance of experience design in sectors like hospitality and healthcare, where improving customer/patient experiences can have a significant impact. She also highlights the role of data-driven innovation and technology in enhancing patient interactions, clinical decision-making, and overall outcomes in healthcare.

Before joining TLGG, Katrin co-founded the Lufthansa Innovation Hub and led its global business innovation efforts from Berlin to Seoul, served as chief of staff to both the CHRO and CFO at Lufthansa Group and managed growth and restructuring efforts at LSG Sky Chefs Germany.

With a proven record of pushing boundaries, Katrin shares her humanistic and humorous perspective on corporate innovation, digital transformation and female empowerment alongside diversity and intercultural competence.

Key Points:

1. The current era is characterized by rapid innovation, new inventions, and overwhelming possibilities, posing challenges and opportunities for organizations and society.

2. Experience design plays a crucial role in industries like hospitality and healthcare, redefining human interaction and leveraging technology for improved customer/patient experiences.

3. Healthcare can learn from hospitality by treating patients as guests, incorporating storytelling and customization into product and experience design.

4. Data-driven innovation enables better patient outcomes and interactions, leveraging technology like AI, clinical decision support systems, and improved therapeutic approaches.

5. Overcoming obstacles to corporate transformation requires fostering a culture of innovation, allowing for creativity, and combining structured processes with effective communication and organizational buy-in.

Pull-out quotes from Katrin:

- "We are almost in a moment where everyone is halting for a second, thinking of, wow, can we handle all of the things that are potentially possible with the systems and infrastructures and way of thinking that we have today?"

- "Experience design heavily influences industries like hospitality, redefining human interaction at different touchpoints and leveraging technology for value creation and moments of delight and surprise."

- "Innovation is not just about coming up with ideas; it's about executing them and putting them into practice to create impact and advance models."

Katrin holds a Master of Science in Innovative Hospitality Management from the Universitat Ramon Llull in Barcelona and a Bachelor of Arts in International Business from London Open University.

Katrin's Website

Copyright 2024 Mark Stinson

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About the Podcast

Your World of Creativity
Catalyst of Inspiration, Stories, and Tools to Get Your Work Out Into the World
On YOUR WORLD OF CREATIVITY, best-selling author and global brand innovator, Mark Stinson introduces you to some of the world’s leading creative talent from publishing, film, animation, music, restaurants, medical research, and more.

In every episode, you'll discover:
- How to tap into your most original thinking.
- Inspiration from the experts’ own experience.
- Specific tools, exercises, and formulas to organize your ideas.
- And most of all, you’ll learn how to make connections

 and create opportunities to publish, post, record, display, sell, market, and promote
 your creative work.

Listen for the latest insights for creative people who want to stop questioning themselves and overcome obstacles to launch their creative endeavors out into the world.

Connect with Mark at www.Mark-Stinson.com

About your host

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Mark Stinson

Mark Stinson has earned the reputation as a “brand innovator” -- an experienced marketer, persuasive writer, dynamic presenter, and skilled facilitator. His work includes brand strategy and creative workshops. He has contributed to the launches of more than 150 brands, with a focus on health, science, and technology companies. Mark has worked with clients ranging from global corporations to entrepreneurial start-ups. He is a recipient of the Brand Leadership Award from the Asia Brand Congress and was included in the PharmaVoice 100 Most Inspiring People in the Life-Sciences Industry.