Episode 224
Ken Dychtwald, Author RADICAL CURIOSITY
Get to know Ken Dychtwald, his Influence on the Age Wave, and his book RADICAL CURIOSITY
For those with an interest in marketing, health care, and the workforce, it's impossible to ignore the influence of Ken Dychtwald. A psychologist and gerontologist, Dychtwald is a best-selling author of 16 books on aging-related issues, including Radical Curiosity. He is also the founder and CEO of Age Wave—a firm created to guide companies and government groups in product/service development for boomers and mature adults. With more than two million people worldwide having heard his speeches to corporates, associations, social services, and government groups, let’s take a closer look at who Ken Dychtwald is and why he is so influential today.
Ken Dychtwald's Impact on Businesses
Dychtwald’s work centers around understanding how businesses can capture the attention of mature consumers as they age. He provides advice on how businesses can use this knowledge to create products that better serve mature consumers’ needs while increasing their own profits. According to Dychtwald's research, older adults are some of the most affluent consumers in the market today – making them prime targets for any business looking to increase its customer base. His approach has been adopted by many companies looking to expand their product lines into age-specific markets as well as attract more customers from different generations.
Dychtwald's Impact on Health Care
In addition to his work in business, Dychtwald has also had a significant impact on health care systems across North America. He has argued that our current health care system does not adequately address the needs of older adults – particularly those living with chronic conditions or disabilities – because it fails to recognize their unique circumstances and challenges faced by caregivers. As such, he advocates for changes in policy that would better equip health care providers with strategies for addressing these needs more effectively. Additionally, he works with governments around the world on programs designed specifically for older adults—such as enhanced home-based medical services or improved access to quality nutrition programs—in order to improve their overall quality of life and well-being.
Conclusion:
In short, Ken Dychtwald has become one of the leading voices when it comes to understanding how aging impacts businesses and society at large. Through his work at Age Wave, he continues to provide valuable insights into how companies can better target older consumers while also advocating for policies that will improve the elderly's quality of life through better access to healthcare services when needed. Whether you are a business owner or simply someone interested in learning more about how aging affects us all —Ken Dychtwald is an essential source of information worth investigating further!
Over the past 40+ years, Dr. Ken Dychtwald has emerged as North America’s foremost visionary and original thinker regarding the lifestyle, marketing, health care, and workforce implications of the age wave. Ken is a psychologist, gerontologist, and best-selling author of 16 books on aging-related issues, including Radical Curiosity. Since 1986, Ken has been the founding President and CEO of Age Wave, a firm created to guide companies and government groups in product/service development for boomers and mature adults. Ken was recently honored by Investment Advisor as one of the 35 most influential thought leaders in the financial services industry over the past 35 years. He has served as a fellow of the World Economic Forum, and he was a featured speaker at two White House Conferences on Aging. During his career, Ken has addressed more than two million people worldwide in his speeches to corporate, association, social service, and government groups.
Copyright 2024 Mark Stinson
