Episode 14

Nicholas Ind, Professor, Consultant and Author

Published on: 12th November, 2020

Nicholas Ind is a Professor at Kristiania University College in Oslo, Norway. He is also a Visiting Professor at ESADE, Barcelona and Edinburgh Napier University. He was a founder member of the Medinge Group – an international branding think tank.

In this interview, Nicholas also draws upon his international experience as a consultant for organizations in FMCG, arts and culture, nonprofit, finance and fashion. He has worked on projects for adidas, Telia, Mexx, British Council, Foreign and Commonwealth Office, Unilever, The Economist Group, Wallenius Wilhelmsen, Telenor, The Swedish National Theatre, VSO, and Unicef.

Nicholas is the author of thirteen books including The Corporate Image (1990/1992) – selected as a business book of the year; Terence Conran – The Authorised Biography (1995); The Corporate Brand (1997); Inspiration (2004), Living the Brand (2001/2004/2007), Branding Governance (2007), Meaning at Work (2011) and Brand Together (2012), Brand Desire (2016) and Co-creating Brands (2019). He is also the editor of Beyond Branding (2003), Brands with a Conscience (2016) and Branding Inside Out (2017).

Nicholas has a BA degree in English Literature and History, an MBA and a PhD from the European Graduate School. He is a former Director of the Design Business Association, a member of the advisory board of Corporate Reputation Review, the editorial board of the Journal of Brand Management and is the European Editor of European Business Review. 

Learn more about him at http://nicholasind.com/

Connect with him at https://www.linkedin.com/in/nicholas-ind-a90ba23/

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About the Podcast

Unlocking Your World of Creativity
Catalyst of Inspiration, Stories, and Tools to Get Your Work Out Into the World
On UNLOCKING YOUR WORLD OF CREATIVITY, best-selling author and global brand innovator, Mark Stinson introduces you to some of the world’s leading creative talent from publishing, film, animation, music, restaurants, medical research, and more.

In every episode, you'll discover:
- How to tap into your most original thinking.
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 and create opportunities to publish, post, record, display, sell, market, and promote
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Listen for the latest insights for creative people who want to stop questioning themselves and overcome obstacles to launch their creative endeavors out into the world.

Connect with Mark Stinson at www.Mark-Stinson.com

About your host

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Mark Stinson

Mark Stinson has earned the reputation as a “brand innovator” -- an experienced marketer, persuasive writer, dynamic presenter, and skilled facilitator. His work includes brand strategy and creative workshops. He has contributed to the launches of more than 150 brands, with a focus on health, science, and technology companies. Mark has worked with clients ranging from global corporations to entrepreneurial start-ups. He is a recipient of the Brand Leadership Award from the Asia Brand Congress and was included in the PharmaVoice 100 Most Inspiring People in the Life-Sciences Industry.