Episode 395

Robin Landa, Professor and Author, Branding as a Cultural Force

Published on: 8th December, 2025

Today, we’re welcoming Robin Landa back to the show. I first interviewed Robin in February 2023 about her book The New Art of Ideas, and I’m thrilled to continue that conversation.

Robin is a distinguished professor at Kean University and a globally recognized expert in creativity and branding. She received the 2024 Gold Design Education Recognition Award, was named by the Carnegie Foundation among the ‘Great Teachers of Our Time,’ and will be inducted into the New Jersey Advertising Hall of Fame in 2025.

Robin 's Website

@proflanda on Instagram

Robin 's Facebook page

Robin on YouTube

Author of 25 books—including Graphic Design Solutions, Strategic Creativity, Advertising by Design, and Shareworthy (with Greg Braun)—Robin now turns to her new release: Branding as a Cultural Force: Purpose, Responsibility, and Resonance

  1. From The New Art of Ideas to Cultural Force
  • Robin, when we talked in February 2023, you laid out a practical pathway for generating and shaping ideas. What’s evolved in your thinking since then—and how did that trajectory lead to Branding as a Cultural Force?
  1. Branding as a Vehicle for Systemic Change
  • Your new book argues that branding can—and should—shape culture, not just reflect it. What catalyzed this call to action, and how does it challenge conventional brand playbooks?
  1. From Product Stories to Cultural Movements
  • Which brands or campaigns today truly function as cultural forces? What makes them work—and what can creative teams learn about purpose, responsibility, and resonance?
  1. Authenticity, Accountability, and Risk
  • When brands take a stand, what’s the right balance between authentic purpose and measurable responsibility? How should leaders navigate backlash, skepticism, and “purpose-washing”?
  1. Teaching Creative Courage
  • You’ve shaped thousands of careers through teaching, mentoring, judging, and writing. What practices help people move from safe, incremental ideas to bold, world-shaping concepts—without losing strategic clarity?
  1. The Next Generation of Brand Leaders
  • With AI, rapid cultural shifts, and fragmentation of attention, what skills—and mindsets—will define tomorrow’s most effective brand leaders?

Thanks to our sponsor, White Cloud Coffee—fueling creative conversations everywhere. Listeners, enjoy 10% off your first order at whitecloudcoffee.com.

And before you go, remember to download your free e-book of Your World of Creativity when you visit mark-stinson.com.

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About the Podcast

Your World of Creativity
Catalyst of Inspiration, Stories, and Tools to Get Your Work Out Into the World
On YOUR WORLD OF CREATIVITY, best-selling author and global brand innovator, Mark Stinson introduces you to some of the world’s leading creative talent from publishing, film, animation, music, restaurants, medical research, and more.

In every episode, you'll discover:
- How to tap into your most original thinking.
- Inspiration from the experts’ own experience.
- Specific tools, exercises, and formulas to organize your ideas.
- And most of all, you’ll learn how to make connections

 and create opportunities to publish, post, record, display, sell, market, and promote
 your creative work.

Listen for the latest insights for creative people who want to stop questioning themselves and overcome obstacles to launch their creative endeavors out into the world.

Connect with Mark at www.Mark-Stinson.com

About your host

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Mark Stinson

Mark Stinson has earned the reputation as a “brand innovator” -- an experienced marketer, persuasive writer, dynamic presenter, and skilled facilitator. His work includes brand strategy and creative workshops. He has contributed to the launches of more than 150 brands, with a focus on health, science, and technology companies. Mark has worked with clients ranging from global corporations to entrepreneurial start-ups. He is a recipient of the Brand Leadership Award from the Asia Brand Congress and was included in the PharmaVoice 100 Most Inspiring People in the Life-Sciences Industry.