Episode 232
Robin Landa, The New Art of Ideas: Unlock Your Creative Potential
Robin Landa is a distinguished professor at Kean University and a globally recognized ideation expert. She is a well-known “creativity guru” and a best-selling author of books on creativity, design, and advertising. She has won numerous awards and The Carnegie Foundation counts her among the "Great Teachers of Our Time."
She has written twenty-five books, including Strategic Creativity, Graphic Design Solutions, Advertising by Design, Build Your Own Brand, Designing Brand Experiences, and Nimble.
About The New Art of Ideas: Unlock Your Creative Potential
In a world with a surplus of ideas, what separates a good idea from a bad one?
In her breakthrough book, The New Art of Ideas: Unlock Your Creative Potential (Berrett-Koehler Publishers; November 8, 2022), Robin Landa offers a comprehensive and actionable guide on how to produce the kind of ideas people can’t turn down.
The New Art of Ideas is designed to help readers consistently produce worthwhile ideas by becoming nimble and imaginative thinkers better equipped to compete and produce in a global economy.
In the book, Landa presents her proven framework for generating consequential ideas,
The Three Gs— the first new idea generation technique since brainstorming.
• Goal—What you want to achieve
• Gap—The missing piece that your idea provides
• Gain—The overall benefits of your idea
This book is about how to get great ideas. Not just lots of ideas, but ideas worth pursuing that get results. With explanations and examples of each component, The New Art of Ideas demystifies the process of effective ideation and hands you the key to unlock your creative potential.
Actor Holly Taylor (Manifest; The Americans) illustrated the book and Broadway director and choreographer Lorin Latarro wrote the foreword.
Drawing from her expertise and key themes in The New Art of Ideas, we discuss:
· The new framework for valuable ideation: The Three Gs — Goal, Gap, and Gain
· How to use the fluid process (in any order) to generate, crystalize, amplify, and evaluate worthwhile ideas across disciplines and industries
· How to evaluate the validity of your ideas so that you don’t waste time on fruitless endeavors
· How the Three Gs process differs from others— It’s an actionable system vs. a black box ideation method that depends on an elusive Aha! moment
· The benefits of the Three Gs: How worthwhile ideas impact profit, people, and the planet
· How diversity, equity, and inclusion can amplify the Three Gs process
· How leaders and organizations can employ this process in their companies to get ahead of the competition in an idea-based economy
· How individuals at any level can develop creative habits— and where to start
· Are you a gap seeker? Critical steps to identify key growth opportunities
· The impacts that emotion and doubt play in goal setting— and how to overcome the obstacles
· Notable examples of how impactful ideas were developed
The New Art of Ideas is available on Amazon and everywhere books are sold.
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