Episode 35

Sandra Horlings, Brands with a Conscience

Published on: 4th January, 2021

Meet Sandra Horlings: a brand and business strategist & creative facilitator, a partner in progress.

Sandra helps teams explore new business opportunities in uncharted territory and to create compelling branded experiences, backed by sturdy -- innovative -- business models. She has more than 30 years of experience in working with and for leading brands, in almost every category.

She sparks progress, energizes collaboration, and brings strong actionable concepts to the table. Listen to her thoughts to boost innovation with a major dose of enthusiasm.

I ask Sandra:

  • how to build a successful and responsible brand
  • how to strengthen the brand with innovative, surprising branded experiences
  • how to facilitate multidisciplinary teams to move from products to solutions
  • how to build compelling stories for all stakeholders
  • how to create new business value while co-creating with customers

Learn more about Innoboost, the innovation collective creating profit to be proud of at https://www.innoboost.nl/

Explore the global think tank on branding, The Medinge Group at www.medinge.org

Get her book Brands with a Conscience

Connect with Sandra at https://www.linkedin.com/in/sandrahorlings/

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About the Podcast

Your World of Creativity
Catalyst of Inspiration, Stories, and Tools to Get Your Work Out Into the World
On YOUR WORLD OF CREATIVITY, best-selling author and global brand innovator, Mark Stinson introduces you to some of the world’s leading creative talent from publishing, film, animation, music, restaurants, medical research, and more.

In every episode, you'll discover:
- How to tap into your most original thinking.
- Inspiration from the experts’ own experience.
- Specific tools, exercises, and formulas to organize your ideas.
- And most of all, you’ll learn how to make connections

 and create opportunities to publish, post, record, display, sell, market, and promote
 your creative work.

Listen for the latest insights for creative people who want to stop questioning themselves and overcome obstacles to launch their creative endeavors out into the world.

Connect with Mark at www.Mark-Stinson.com

About your host

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Mark Stinson

Mark Stinson has earned the reputation as a “brand innovator” -- an experienced marketer, persuasive writer, dynamic presenter, and skilled facilitator. His work includes brand strategy and creative workshops. He has contributed to the launches of more than 150 brands, with a focus on health, science, and technology companies. Mark has worked with clients ranging from global corporations to entrepreneurial start-ups. He is a recipient of the Brand Leadership Award from the Asia Brand Congress and was included in the PharmaVoice 100 Most Inspiring People in the Life-Sciences Industry.