Episode 126

Shelley Forrester, Brand Insights and Strategy

Published on: 27th September, 2021

Shelley Forrester is a trusted source to world-class consumer and B2B companies for helping transform insight into creative and innovative solutions. Bringing her breadth and depth of knowledge and experience to every client engagement, she develops insight that informs, inspires, and transforms brand strategy, innovation, brand and communication, and the customer experience.

Her blog on "Taking the Call" started this conversation.

With her engaging energy, empathy, and ability to resonate with everyone, she puts people at ease and brings out their creativity and truth during every interview and conversation. She personally conducts hundreds of one-on-one and group interviews around a table, in-home, and in-situ every year with all segments of consumers and experts.

When speaking at conferences, annual meetings, and other events, she demystifies consumer behavior. Entertaining as well as knowledgeable, she delivers memorable keynote addresses and informal talks. She keeps participants engaged during panel discussions, podcasts, and talk show interviews with her trademark grace and humor.

Shelley started her marketing career at Colgate-Palmolive, working in marketing research and brand management for healthcare and personal care brands in the USA and Germany. Later she worked as a consultant at Marketing Corporation of America leading insight-driven consumer and B2C engagements and was Vice President of Consumer Research at Synovate, managing the Moet Hennessey portfolio brand tracker. She holds a BS in marketing from Syracuse University and an MBA from New York University.

Website: https://www.forresternetwork.com/

LinkedIn: https://www.linkedin.com/in/shelleyforrester/

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About the Podcast

Your World of Creativity
Catalyst of Inspiration, Stories, and Tools to Get Your Work Out Into the World
On YOUR WORLD OF CREATIVITY, best-selling author and global brand innovator, Mark Stinson introduces you to some of the world’s leading creative talent from publishing, film, animation, music, restaurants, medical research, and more.

In every episode, you'll discover:
- How to tap into your most original thinking.
- Inspiration from the experts’ own experience.
- Specific tools, exercises, and formulas to organize your ideas.
- And most of all, you’ll learn how to make connections

 and create opportunities to publish, post, record, display, sell, market, and promote
 your creative work.

Listen for the latest insights for creative people who want to stop questioning themselves and overcome obstacles to launch their creative endeavors out into the world.

Connect with Mark at www.Mark-Stinson.com

About your host

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Mark Stinson

Mark Stinson has earned the reputation as a “brand innovator” -- an experienced marketer, persuasive writer, dynamic presenter, and skilled facilitator. His work includes brand strategy and creative workshops. He has contributed to the launches of more than 150 brands, with a focus on health, science, and technology companies. Mark has worked with clients ranging from global corporations to entrepreneurial start-ups. He is a recipient of the Brand Leadership Award from the Asia Brand Congress and was included in the PharmaVoice 100 Most Inspiring People in the Life-Sciences Industry.