Episode 404

T. Christian Helms, Founder & Creative Director, Helms Workshop

Published on: 9th February, 2026

Today we’re welcoming T. Christian Helms, Founder and Creative Director of Helms Workshop, an award-winning branding agency known for building brands that truly connect.

https://www.linkedin.com/in/tchristianhelms/

T. Christian's Website

Over the past 15 years, Christian has led creative strategy for beloved names like Jack Daniel’s, Hershey, Austin Beerworks, and Howler Brothers—helping them clarify their voice, tell authentic stories, and bring creative visions to life.

But what makes Christian’s creative journey especially powerful is the transformation behind the work. After years struggling with an undiagnosed illness, he rebuilt his life and his business using the same creative tools he teaches—clarity, storytelling, curiosity, and purpose. Today he helps companies and creators alike rediscover their creative spark and turn ideas into meaningful impact.

  1. Rebuilding Through Creativity
  2. Christian, your story includes a long period of illness and recovery—and ultimately a complete personal and creative reset. How did those challenges shape the way you think about creativity, purpose, and your role as a storyteller and brand builder?
  3. The Spark of Curiosity and Play
  4. You often talk about the importance of curiosity and play in breaking out of creative ruts. How do you intentionally bring curiosity into your process, both for yourself and for the brands you help shape?
  5. Storytelling as Strategy
  6. Your agency is known for helping brands find their soul and voice. What’s your approach to uncovering an authentic story—whether you're working with a global brand like Jack Daniel’s or an emerging creative business?
  7. Rebuilding Creativity After Burnout
  8. Many of our listeners have faced burnout, adversity, or seasons where their creative energy felt depleted. From your own journey, what have you learned about restoring creativity when the tank feels empty?
  9. Creating Meaningful Impact
  10. You’ve said that great design connects—and great stories endure. What does “impact” look like to you now? And how can today’s creators translate their ideas into work that actually makes a difference for others?

Christian, for creatives who are listening and may be at a crossroads—professionally, personally, or creatively—what’s one small step they can take today to reconnect with their creative spark?”

Thanks to our sponsor, White Cloud Coffee Roasters, fueling creative conversations everywhere. Listeners, enjoy 10% off your first order with the code CREATIVITY at checkout. Visit whitecloudcoffee.com.

And before you go, download your free e-book A World of Creativity, featuring insights and interviews from the podcast. Visit mark-stinson.com

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About the Podcast

Your World of Creativity
Catalyst of Inspiration, Stories, and Tools to Get Your Work Out Into the World
On YOUR WORLD OF CREATIVITY, best-selling author and global brand innovator, Mark Stinson introduces you to some of the world’s leading creative talent from publishing, film, animation, music, restaurants, medical research, and more.

In every episode, you'll discover:
- How to tap into your most original thinking.
- Inspiration from the experts’ own experience.
- Specific tools, exercises, and formulas to organize your ideas.
- And most of all, you’ll learn how to make connections

 and create opportunities to publish, post, record, display, sell, market, and promote
 your creative work.

Listen for the latest insights for creative people who want to stop questioning themselves and overcome obstacles to launch their creative endeavors out into the world.

Connect with Mark at www.Mark-Stinson.com

About your host

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Mark Stinson

Mark Stinson has earned the reputation as a “brand innovator” -- an experienced marketer, persuasive writer, dynamic presenter, and skilled facilitator. His work includes brand strategy and creative workshops. He has contributed to the launches of more than 150 brands, with a focus on health, science, and technology companies. Mark has worked with clients ranging from global corporations to entrepreneurial start-ups. He is a recipient of the Brand Leadership Award from the Asia Brand Congress and was included in the PharmaVoice 100 Most Inspiring People in the Life-Sciences Industry.