Episode 364

Ben Rennie, Designer at Reny and Author of Lessons in Creativity

Published on: 5th May, 2025

Welcome back friends to our podcast, your World of Creativity. We're continuing our around the world journeys to talk to creative practitioners everywhere about how they get inspired, about how they organize ideas, and of course how they gain the confidence and connections to get our work out into the world.

And today our creative passport is being stamped in Sydney, Australia. And we're talking to designer, creative director and founder of his own design firm, Ben Rennie. He is the author of a new book, Lessons in Creativity.

Ben's Website

@benrennie on Instagram

Ben's book: https://www.wiley.com/LessonsinCreativity


1. Your Creative & Entrepreneurial Journey

Ben, you’ve worked with some of the world’s biggest brands—Patagonia, Google, K-Mart, Canon, Nike, Adidas, American Apparel, Dolce & Gabbana, Ray-Ban, Chanel, Prada, and more. What sparked your journey into design and creativity, and how did it evolve into leading a global brand and UX agency?

2. The Power of Creativity in Everyday Life

Your book, Lessons in Creativity, emphasizes that creativity isn’t just for artists—it’s essential to work, relationships, and personal fulfillment. Can you share a moment when embracing creativity transformed your approach to life or business?

3. Unlocking New Horizons Through Creative Thinking

You talk about creativity as a tool for forming new habits, crafting fresh narratives, and unlocking unseen potential. What strategies or mindset shifts help people break out of creative ruts and reimagine possibilities?

4. Overcoming Creative Blocks and Taking the First Step

For those feeling stuck or disconnected, your book serves as a guide to reigniting creativity. What’s one actionable step someone can take today to overcome fear and start engaging with their creative potential?

5. The Intersection of Design, Technology, and Purpose

As Chair of Design Declares Australia and an advocate for sustainability, how do you see design and technology shaping a more meaningful and purpose-driven future?

Special thanks to our sponsor, White Cloud Coffee Roasters—listeners can enjoy 10% off with the code "CREATIVITY" at checkout. Visit www.whitecloudcoffee.com.

Listeners, don’t forget to rate, review, and subscribe on your favorite podcast platform!

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About the Podcast

Your World of Creativity
Catalyst of Inspiration, Stories, and Tools to Get Your Work Out Into the World
On YOUR WORLD OF CREATIVITY, best-selling author and global brand innovator, Mark Stinson introduces you to some of the world’s leading creative talent from publishing, film, animation, music, restaurants, medical research, and more.

In every episode, you'll discover:
- How to tap into your most original thinking.
- Inspiration from the experts’ own experience.
- Specific tools, exercises, and formulas to organize your ideas.
- And most of all, you’ll learn how to make connections

 and create opportunities to publish, post, record, display, sell, market, and promote
 your creative work.

Listen for the latest insights for creative people who want to stop questioning themselves and overcome obstacles to launch their creative endeavors out into the world.

Connect with Mark at www.Mark-Stinson.com

About your host

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Mark Stinson

Mark Stinson has earned the reputation as a “brand innovator” -- an experienced marketer, persuasive writer, dynamic presenter, and skilled facilitator. His work includes brand strategy and creative workshops. He has contributed to the launches of more than 150 brands, with a focus on health, science, and technology companies. Mark has worked with clients ranging from global corporations to entrepreneurial start-ups. He is a recipient of the Brand Leadership Award from the Asia Brand Congress and was included in the PharmaVoice 100 Most Inspiring People in the Life-Sciences Industry.