Episode 363

Victoria Racca, Beauty Industry Entrepreneur

Published on: 28th April, 2025

Today we welcome Victoria Racca, a southern mom, wife, and powerhouse entrepreneur in the beauty industry. She owns The Microblading Institute, a franchised school under the Board of Regents, and BrowSister, an international manufacturer of permanent makeup numbing products. She also helps beauty businesses scale through her Revenue Growth Systems program.

Victoria's Website

@Victoria.glam on Instagram

Victoria on YouTube

Here is a guide to our interview:

  1. Building an Empire in Beauty
  • Victoria, you’ve built not just one but two thriving businesses in the beauty industry. What first inspired you to enter this space, and what was the moment you knew you were onto something big?
  1. From Microblading to Manufacturing
  • Many entrepreneurs focus on either services or products, but you’ve mastered both. How did BrowSister come about, and what challenges did you face in launching a product internationally?
  1. Scaling Through Education
  • Your Microblading Institute is franchised under the Board of Regents—an impressive achievement! What was the process of getting it accredited like, and how has it helped you impact the industry on a larger scale?
  1. Coaching Beauty Businesses for Growth
  • Through your Revenue Growth Systems program, you help beauty professionals scale their businesses. What are the biggest mistakes you see entrepreneurs making, and what’s one key piece of advice you give them?
  1. Balancing Business & Family
  • As a wife and mother running multiple businesses, what’s your approach to maintaining balance? Are there any routines or strategies that help you stay grounded while growing your empire?

Sponsor Shoutout:

A big thank you to our sponsor, White Cloud Coffee Roasters! Listeners, enjoy 10% off your coffee order with the code "Creativity" at checkout at whitecloudcoffee.com.

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About the Podcast

Your World of Creativity
Catalyst of Inspiration, Stories, and Tools to Get Your Work Out Into the World
On YOUR WORLD OF CREATIVITY, best-selling author and global brand innovator, Mark Stinson introduces you to some of the world’s leading creative talent from publishing, film, animation, music, restaurants, medical research, and more.

In every episode, you'll discover:
- How to tap into your most original thinking.
- Inspiration from the experts’ own experience.
- Specific tools, exercises, and formulas to organize your ideas.
- And most of all, you’ll learn how to make connections

 and create opportunities to publish, post, record, display, sell, market, and promote
 your creative work.

Listen for the latest insights for creative people who want to stop questioning themselves and overcome obstacles to launch their creative endeavors out into the world.

Connect with Mark at www.Mark-Stinson.com

About your host

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Mark Stinson

Mark Stinson has earned the reputation as a “brand innovator” -- an experienced marketer, persuasive writer, dynamic presenter, and skilled facilitator. His work includes brand strategy and creative workshops. He has contributed to the launches of more than 150 brands, with a focus on health, science, and technology companies. Mark has worked with clients ranging from global corporations to entrepreneurial start-ups. He is a recipient of the Brand Leadership Award from the Asia Brand Congress and was included in the PharmaVoice 100 Most Inspiring People in the Life-Sciences Industry.